Brand manager Lays

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Вакансия в архиве

Работодатель, вероятно, уже нашел нужного кандидата и больше не принимает отклики на эту вакансию

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Требуемый опыт работы: 1–3 года

Полная занятость, полный день

About PepsiCo in Ukraine

PepsiCo Ukraine, represented by "Sandora" and "Wimm-Bill-Dann Ukraine" companies, is one of the leaders of the Ukrainian market of foods and beverages. The company occupies a leading position in the market of juices and juice products with "Sandora", "Sadochok", "Sandorik" brands and others. The brand portfolio also includes Pepsi, 7UP, Mirinda carbonated drinks, Lipton Ice Tea iced tea, "Aqua Minerale" mineral water. In the market of snacks, PepsiCo Ukraine is represented by TM Lay's (chips) and TM Hrusteam (crisp bread product). The company holds a strong position in the market of dairy products with "Chudo", "Slovyanochka", "Mashenka" and other trademarks. PepsiCo Ukraine baby food is represented by the "Agusha" brand products.

Qualifications / Requirements

  • Master Degree in Marketing/ Economics
  • Minimum of 3 years of experience in Marketing, CatMan, Insights, Trade Marketing in a leading FMCG company
  • Understanding of analytical tools is a plus
  • Budget management background
  • English - upper-intermediate
  • MS Office - advanced user (PowerPoint, Excel)
  • Excellent communication & presentation skills
  • Excellent project management skills

Job Description:

  • Achievement of monthly and annual targets for KPI
  • Taking brand ownership and provide the vision, mission, goals and strategies to match up to Strategic Plan
  • Translating brand strategies into brand plans, brand positioning and go-to-market strategies
  • The profit and loss report of brands/categories
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Analyze the market trends to find opportunities to grow business
  • Managing the marketing mix
  • Brand activation plan owner with budget and KPIs
  • TV advertising calendar&chart-flow manage with agency
  • Digital agenda create/update
  • NPD/productivity project prime mover

What we offer:

  • Opportunities for professional development and personal growth;
  • Comfortable conditions of work: modern and stylish office
  • Social package: medical insurance, 24 working-days paid vacation
  • Competitive salary.

Ключевые навыки

Product ManagementMS PowerPointStrategic MarketingАнглийский языкTeam management

Вакансия опубликована 7 февраля 2020 в Киеве

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