Head of marketing (E-commerce)

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Страна размещения вакансии — Украина.

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Требуемый опыт работы: более 6 лет

Полная занятость, полный день

Employer: Well-known multinational digital company

Responsibilities:

  • Defining strategic vision for marketing and overseeing implementation of strategy of company – including digital and performance marketing, events and PR
  • Setting goals and analysing advertising campaigns and promotional projects
  • Planning the use of media channels for 360-campaign
  • Supervising work of different marketing areas
  • Performing within KPIs & goals of advertising campaigns and promotional projects
  • Review online analytics to identify areas of opportunity and utilize conversion rate optimization tactics (eg split-testing) to maximize performance
  • Researching user behavior and insights
  • Manage marketing budgeting & planning processes
  • Manage marketing team in UA
  • Managing external partners and agencies, including suppliers sourcing
  • Working in line with brand values & scripts
  • Working with legal and reporting documents, conducting financial statements

Requirements:

  • 10+ years of experience in advertising and marketing communications, with managerial experience not less than 5+ years
  • Strong strategic vision of brand values and experience of value proposition development
  • Experience in the development and implementation of marketing communications for mass-market brand
  • Experience of planning campaigns 360 various media: TV, OOH, digital, SMM, PR, events
  • Experience in e-commerce, internet projects, online ventures
  • Experience with Website Design/Development, Landing Pages & Email Marketing
  • Advanced analytic skills and experience with online analytic systems like Google Analytics, Adjust, Firebase
  • Ability to take on responsibilities and to work autonomously as required
  • Ability to multi-task while juggling priorities
  • Full professional proficiency of English
  • Strong leadership and communication skills

Company offers:

  • Good financial motivation
  • Possibility of professional and career growth

Вакансия опубликована 15 мая 2019 в Киеве

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