VP of Marketing

от 16 600 до 16 666 USD до вычета НДФЛ

Вакансия в архиве

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Требуемый опыт работы: более 6 лет

Полная занятость, удаленная работа

VP of Marketing ($200K/year) - Remote Work

As a VP of Marketing - you will work closely with the CEOs of acquired companies to revamp the overall marketing strategy and vision. You will then take this vision and develop a data-driven set of marketing campaigns to generate quality leads across a variety of digital channels - including Google and Facebook.

We believe the best marketers are incredibly analytical and continually A/B test their campaigns. The best know that you can dramatically improve performance by monitoring key metrics and making micro-adjustments to generate truly quality leads.

You will manage a small group of marketing experts to optimize SEO/SEM, PPC, email marketing, social media targeting and website optimization. It will be important that you’ve had a long history of executing great campaigns in the B2B software space.

This role is a ‘growth hacking’ role - so you have to be excited about generating growth from nothing. This isn’t a role to simply create glossy tri-folds and vague ‘strategic plans’ - this is a roll-up-your-sleeves, get dirty, get hands-on and be super data rich-type of position.

As a VP - you will:

  • Set a new vision for an acquired B2B mid-market software company
  • Analyze historical closed deals to develop definitions of qualified leads
  • Develop inbound marketing campaigns across Google, Facebook and other media to generate quality leads
  • Increase the number of quality leads weekly - while reducing the CAC

Each week - you will work across several acquired companies to:

  • Set a simple vision for the company or product
  • Develop and optimize inbound marketing campaigns across Google Adwords and Facebook
  • Implement A/B experiments to optimize lead to keyword buys
  • Assess MQLs to increase quality and quantity of leads
  • Hire and manage a successful team, mentoring and coaching them to success with clearly defined metrics
  • Work to improve your team’s performance by 25% every quarter
  • Improve automation within the marketing department
  • Reduce CAC
  • To be a great candidates for the VP of Marketing position - you must have experience successfully leading inbound marketing for a B2B mid-market software company in the past. You must view yourself as a ‘growth hacker’.

Minimum requirements:

  • 10+ years experience as a VP of Marketing, Growth Hacker or other senior marketing roles within a mid-market B2B software company with the budget management of at least $6M
  • At least 5 years of hands-on expertise in inbound marketing - from lead scoring to SEO/SEM and PPC
  • Expert in deploying Google Adwords and Facebook targeting to drive leads
  • Experience setting a simple, compelling vision for a product or company
  • Strong analytical capabilities and A/B experimentation techniques
  • Experience leading teams of at least 10 people
  • Excellent English, written and oral communication, and presentation skills

Ключевые навыки

vice presidentexecutivemarketingSEOsemGoogle AdWordsB2B MarketingB2C Marketinginbound marketinggrowth hackingDigital Marketingmarketing managerInternet MarketingSocial Media MarketingCorporate MarketingBusiness Englishremote

Вакансия опубликована 7 февраля 2019 в Киеве

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