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Marketing Manager

Уровень зарплаты
з/п не указана
Город
Москва
Требуемый опыт работы
3–6 лет

BMW Group Russia is looking for a Marketing Manager to join our creative, dynamic and passionate team!

As a Marketing Manager you will:

  • Analyze the market and competitors in order to find additional sales potential;
  • Monitor and assist in Dealer Marketing activities;
  • Develop marketing & brand strategy including quarterly & annual marketing plan, detailed activity budgeting as well as related controlling tools / mechanism;
  • Oversee all launch management projects (new model introductions) including related central reporting;
  • Develop model launch campaigns, local brand impulses and quarterly tactical marketing & sales programs.
  • Develop Media planning (above-the-line / digital) and effectively balance budget across all available communication channels.
  • Develop and execute digital strategy / programs based on Web marketing, Search, Performance marketing, Mobile marketing, Community Marketing.

Required skills and competences:

  • University degree, preferable in Business Administration, Economics and / or Brand Management;
  • Minimum 5-7 years of managerial experience (preferably within a multinational company);
  • Digital marketing experience;
  • High level of brand & communication expertise in combination with strong commercial awareness;
  • In depth working experience in either automotive, agency, consumer or luxury goods industry;
  • Passion for cars / brands and willingness to engage with product related technical aspects;
  • Strong leadership skills;
  • Fluent English.

Тип занятости

Полная занятость, полный день
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