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Женщина, 44 года, родилась 27 февраля 1980

Киев, готова к переезду, готова к командировкам

Brand Manager / Marketing Manager

Специализации:
  • Руководитель отдела маркетинга и рекламы

Занятость: полная занятость

График работы: полный день

Опыт работы 17 лет 8 месяцев

Ноябрь 2020по настоящее время
3 года 5 месяцев
Runbaxy (SUN PHARMA) Ukraine LLC

Киев, sunpharma.com

Медицина, фармацевтика, аптеки... Показать еще

Senior Brand Manager
- OTC brand plans and marketing strategy development for the key promoted brands Faringosept, Darivit Sun Forte, Fortificat Forte - marketing promotion implementation according to brand plans - media campaigns strategy and implementation for Faringosept and Darivit brands: TV and Digital promotion campaigns, Liki24, Apteka911 campaigns for final consumers - collaboration with Key Opinion Leaders on brands promotion for doctors/pharmacists (Bezshapochny S.B, ETN; Shvets O.V., gastroenterologist, dietologist, physicians): conference activities for pharmacists and doctors, presentation - collaboration with SF and KAMs on marketing promotion activities implementation - Sales Force coordination on visits activity, information and education support, trade marketing programs, gifts production to stimulate sales out activity - market and competitor environment analysis (categories, products, sales, MS%, marketing activity, strategies) - monthly sales analysis and forecast correction - marketing budget development ad control on a QTR basis - work on Faringosept brand extension
Декабрь 2019Июль 2020
8 месяцев
Delta Medical

Киев, www.deltamedical.com.ua/

Медицина, фармацевтика, аптеки... Показать еще

Senior Brand Manager
- brand plan development and implementation of marketing strategy for ZEST vitamins (16 SKU) - advertising activities management (TV, Digital) - market and competitor environment analysis (categories, products, sales, MS%, marketing activity, strategies) - retail sales planning and forecasting - marketing budget planning and control - ZEST brand line extension: new SKU concept, composition, promotion strategy - New SKU packaging design creation: ZEST Antistress MgB6 Retard, ZEST Collagen - liaison with KOLs (Beketova G.V., Gogunskaya I.V.): presentation at pharmaceutical conferences - cooperation with company’s SF: campaign book, product trainings, brand promotion strategy, daily communication - POSM: design/text writing - Web site vitamins.com.ua: concept development/text writing
Июль 2018Июнь 2019
1 год
“UNIPHARM Inc.”

Медицина, фармацевтика, аптеки... Показать еще

Brand Manager
- brand plan development and implementation of marketing strategy for Stomatidin, Lysobact, Nomigren brands - marketing strategy implementation for Detrimax brand - launch preparation for Stressovit, Nightwell, Unigamma - advertising and marketing activity management and implementation - market and competitor environment analysis (categories, products, sales, MS%, marketing activity, strategies) - retail sales planning and forecasting - marketing budget planning and control - brands financial indicators analysis and control - cooperation with key opinion leaders on articles writing, presentation at conferences - cooperation with company’s sales force: product trainings, promotion strategy updates, double visits, day-to-day activities - POSM content/design; websites content/design (stomatidin.com.ua; lysobact.com.ua; detrimax.com.ua; stressovit.com.ua; axobrex.com.ua)
Ноябрь 2013Февраль 2018
4 года 4 месяца
Omega Pharma, LLC

Медицина, фармацевтика, аптеки... Показать еще

Brand Manager
- development and implementation of marketing strategy and marketing plans for the promotion of OTC products (Paranix, Wartner Cryo, Nailexpert, Prevalin, Beconase, Gentos) - advertising and marketing activity management and implementation - new product launches - retail sales planning and forecasting - market environment analysis (markets, products, sales, MS%, marketing activity) - marketing budget planning and control - brands financial indicators analysis and control - cooperation with key opinion leaders on post marketing research, articles writing, conferences presentations - communication with company’s sales force: training, product presentations, day-to-day activities - POSM design, websites coordination
Декабрь 2010Ноябрь 2013
3 года
PRO PHARMA

www.pro-pharma.com.ua

Медицина, фармацевтика, аптеки... Показать еще

Brand Manager / Project Manager in Strategic Marketing Department
Project Manager in Strategic Marketing Department (01.04.2012 – 22.11.2013) “PRO-PHARMA” (Pharmaceutics) Kiev - strategic planning of company’s brands development and its economic assessment - new products development in cooperation with R&D specialists and search for manufacturing sites - marketing plan generation for new products promotion - liaison with contract manufacturers (Europe and CIS countries) on products production, registration, pricing and shipment Brand Manager (08.12. 2010 – 01.04.2012) “PRO-PHARMA” (Pharmaceutics) Kiev - marketing plan development for OTC products (Tamipul) - development and implementation of ATL and BTL support: media planning in press, on TV, Internet - competitor environment analysis (MS%, sales, marketing activity) - marketing budget planning and control - product sales monitoring and analysis (by Morion) - development of promo events for pharmacists - product trainings for pharm representatives - participation in medical conferences - marketing materials design and production including content compilation: brochures, leaflets, banners, POS materials for promo campaigns
Декабрь 2009Ноябрь 2010
1 год
Edipress Ukraine (publishing house)
Brand Manager
- Marketing promotion and brand plan implementation for «Polina» and «TV Ekran» magazines Advertisers: planning and negotiating with TV channels (1+1, ТРК Ukraine, ICTV, Tonis) оn sponsorship activities and direct advertisement placements. Settling partnership deals between channels and magazines. Readership: development and implementation of promotion programs for readership – concept, technical support, gift fund. Liaison with sms-provider company, ads placements in mass media. Distribution: Mystery Shopper promo campaign development (kiosk networks, supermarkets, metro stations), sales campaign development for sales increase - market analysis and competitors research (key players, publishing holdings peculiarities and its products, readership, market share, marketing and PR activities) - sales analysis - marketing budget planning and control - marketing materials design and production including content compilation: sponsorship spots, commercials, dynamic logos, advertising layouts - interviewing celebrities (Fransisco Gomez, Cezaria Evora, Anastasia Volochkova) - magazines webpage coordination
Июнь 2008Декабрь 2008
7 месяцев
VIP Waterfront (Dubai) (real estate development)
Marketing Manager
- development and implementation of marketing strategy for the promotion of a real estate projects - marketing budget planning and control - competitors research and market analysis (key players, market share, pricing, marketing and business activity, customers) - development and implementation of ATL support: press and radio advertising - development and implementation of BTL support: launch campaigns (scenario, venue, press and video support, project presentations, celebrities invitation) - PR campaign development and implementation: interview with editors; placement of real estate project and company information in the Mass Media - organization and coordination of key exhibitions in Dubai (Cityscape), London (Investor Property Show), and Moscow (Millionaire Fair) - marketing materials design and production including content compilation for brochures, leaflets, banners, DVDs and website (www.vipwaterfront.ae)
Ноябрь 2007Июль 2008
9 месяцев
MEPHA AG (pharmaceutics)
Brand Manager
- creation of annual marketing plan for OTC products (Decatilen, Vitiron) - competitor environment research and analysis - sales analysis using Morion computer data base - marketing budget planning and control - development and implementation of brands ATL support: media planning in press, on TV, Internet including web conference on www.likar.info; outdoor advertising; - development and implementation of brands BTL support: promo campaigns (Mystery Shopper), events and product presentations for pharmacists - creation of PR articles for brands promotion in cooperation with Key Opinion Leaders - product presentations for Pharm Representatives - marketing materials design, customization and production: brochures, leaflets, banners, marketing tools for promo campaigns; product website creation (www.vitiron.com.ua)
Сентябрь 2004Ноябрь 2007
3 года 3 месяца
Mary Kay Ukraine
Product Marketing Supervisor
- participation in annual marketing plan development as a member of product marketing group - new products panning and sales forecasting; product pricing - product sales and inventory analysis with quarterly reporting to company’s HQ - development of promo campaigns for new and regular line products: bonus program, special offers for Sales Force and Customers - development and implementation of BTL support: regional presentation for Sales Force on products and benefits of doing business with Mary Kay; promotional products presentations and company presentations for editors - competitor analysis and marketing activities development upon results - brief and press-release creation for mass media advertising - product ordering: collaboration with contractors form the USA, China and Ukraine on new products issues and design creation; negotiations and agreement conclusion - conference calls on product program issues, contest and bonus programs efficiency, sales results of promotions - marketing materials design and production: translation and proof-reading the information on new products, contest programs; compilation and preparation for printing, POS materials design

Ключевые навыки

Изменить уровни владения навыками можно в мобильном приложении — на сайте эта возможность будет чуть позже

Brand Management
Product Marketing
Marketing Communication
Negotiation skills
Marketing Analysis
BTL
Event Management
Advertising
Internet Marketing
Маркетинговые исследования
Продвижение бренда
Стратегический маркетинг
PR
Бренд-менеджмент
Маркетинговое планирование
Product Management
Market Research
Presentation skills
Product Promotion
Реклама
Маркетинговые коммуникации

Опыт вождения

Права категории B

Высшее образование

2004
Kiev University of Linguistics and Management
Phylology and Applied Linguistics. English language department, English language translation and interpretation
2000
Lakehead University (Canada)
Economics, Marketing, International Trade, Industrial Organization
1999
South-Rassian State Technical University (Novocherkassk Polytechnic Institute), Novocherkassk
Faculty of Socio-Economic Education, Economics and Company Management

Знание языков

РусскийРодной


АнглийскийC2 — В совершенстве


Гражданство, время в пути до работы

Гражданство: Украина

Разрешение на работу: Россия, Украина

Желательное время в пути до работы: Не имеет значения