Our client – international production FMCG company, undisputable leader of its business industry is looking for a Brand Manager.

Purpose of the job:

Brand Manager is responsible for the development of the plans that will establish and maintain current and long-range marketing plans for designated products (manage brand equity and business decisions, relative to brand strategies and financial KPI)

Responsibilities:

• Determines the optimal portfolio strategy, paying attention to new products as well as the base business
• Shapes a long-term strategic plan for category and brands
• Translates consumer insights into brand strategy and marketing plans
• Identifies new ways to grow the category by increasing penetration, frequency and usage
• Makes product, media, and promotion investment decisions based on comprehensive analysis of marketplace opportunities, competition, category/brand performance, and profitability
• Develops creative ideas to grow profitability
• Capitalizes on relevant data about consumer/shopper trends, usage, and segmentation

  Requirements:

• University Degree in Economics, Marketing or MBA
• 4-5 year of marketing/trade marketing experience with FMCG companies
• Proficient understanding of Marketing principles and practices
• Effective communication (especially cross-functional) and influencing with capability to drive changes
• Complexity Management (managing multiple large and small projects at one time)
• Strategic thinker and visionary; strong analytical skills
• Proficient in Consumer Insight
• Managing outsourcing teams (working with Ad. Agencies)
• Strong persuasion and influencing skills
• Ability to communicate with different people and interest in the subordinate’s development
• Analytical Skills
• Fluent English