Mission

• Category strategy development and implementation

Main Tasks and Functions

• Identify, quantify and evaluate each opportunity of Category business across all trade channels and give feedback to BU Manager and Channel Managers
• Formulate opportunities into strategies, and build tactics for each defined strategy
• Provide Category assortment planning: determine and confirm strategic role of Category in Channel/Customer, analyze data, recommend and justify assortment and space guidelines by Channel/Customer
• Translate Category Brand plans into Channel planning and specific actions. Ensure consistency between Channel plans and Category Brand plans
• Determine medium/long term Category objectives for all channels (identify profit, MS targets for different channels)
• Evaluate Space Management activities
• Develop expertise on Category dynamics through close relationship with customers
• Ownership of CDP Monthly Forecast Review (or pre-MFR) process towards appointed category
• Prepare category sales plans incl. its elaboration per regions and customers
• New Product Introduction - participation in development process and leadership in introduction to trade and Field Sales Force
• Category TTS/PFME budget control across all CCSD activities
• Provide all necessary information about Category Management and merchandising standards for the Field Sales Force and HR training department
• Regular field visits - to control the merchandising execution across trade channels and monitor merchandising activity results based on sales reports - conclusions, changes, effects, and arguments.