Nestle Group, worldwide leader in Food and Beverage industry, successfully working and developing on the territory of Ukraine, is seeking a specialist on the position Category Specialist in Kiev.
Main Purpose of Job:
Support and facilitate the improvement of product visibility and availability at Point of Purchase, including POP materials development and promo activities, provide display solution by channels and customers.
Main Responsibilities:
- Analyze consumer/shopper behavior at the Point of Purchase. Give input to Category and Channel Managers
- Analyze trends in Category across channels and look for new opportunities in the trade environment. Prepare reports on regular basis
- Category sales analysis. Regular monitoring, communicating and analyzing figures on sales, distribution etc., highlighting problem areas, ways of it solving and control of execution
- Deep Nielsen data analysis and proposals (by regions: distribution, OOS, etc) Identify trends and opportunities in POSM of Category across all channels
- Based on agreed objectives and POSM type create Path-to-Purchase brief for the agency and prepare design of POSM
- Regularly present Category’s POSM and merchandising standards to Sales Force
- Keep POS Materials design and production schedule in line with Category Activity Plan
- Coordinate with Supply Chain POSM warehousing and distribution to regions
- Monitor and control POSM inventories, both centrally and regionally
- Control the Category POSM budget, PFME and TTS
- Evaluate the effectiveness of Category POSM across all channels
- Manage new product samples supply for Sales Force and Trade Partners
- Prepare new product trade communication
- Prepare Category specific planograms based on Shopper insight
- Assist in planning and evaluation of Category-related sales and consumer promotions conducted by Channel Managers and Key Account Managers
- Audit current in-store situation
- Keep up-to-date with the latest merchandising tools and trends
- Follow (and check, whether his/her subordinates, if present, follow) rules and regulations,instructions, orders, indications and requirements on labor safety, fire safety, industrial sanitation and environmental protection.
Required Qualifications and Experience
- Higher education
- At least 1,5 years experience in research area
- Experience in sales (Merchandiser, Trade Representative)
- English (Upper-Intermediate level)
- Excellent PC skills (Excel)